Our leadership

Swank is a distinguished C-Suite professional and entrepreneur with a profound expertise in Strategy and Business Development, Sales, and Marketing. She has a proven history of conceptualizing, developing, and implementing innovative solutions. She has been an instrumental force in steering organizations toward the development, refinement, and execution of effective business strategies, program, and process improvements. Her approach is marked by a meticulous dedication to comprehensive analysis, where she navigates complex challenges through creative problem-solving, research, and strategic acumen. 

Previously, as a Co-Founder and Chief Marketing Officer with PlusPass, Inc., she grew the startup to a multimillion-dollar operation and expanded the business implementation through government agencies across the U.S., processing millions of dollars in guaranteed toll payments. Swank has an in-depth expertise in payment productization, the implementation of innovative and mainstream payment methods and fintech products. This further extends to the development of comprehensive consumer marketing campaigns, customer service programs with a focus on journey mapping and the use of specific tools that match individual customer needs. She has an unmatched expertise related to transportation payments for the cash-based and underserved user.

Shannon’s career commenced in the toll industry in 1999, where she served as a shareholder and Vice President of Sales at Caseta Technologies, a toll integration company that underwent acquisition in 2007. Shannon possesses an innate aptitude for understanding technology and leveraging that knowledge to develop solutions, products, and programs that effectively address client pain points, using innovative and strategic approaches. 

Her career journey has been characterized by an array of prominent leadership roles and has delivered numerous speeches and presentations for prestigious organizations, including the International Bridge Tunnel and Turnpike Association, RUC America, Women In Transportation, Women In Tolling, Latinos in Acton, the Mileage-Based User Fee Alliance, and many other organizations.

Notable Highlights

Patent:

Inventor, Patent #9,691,061

Leadership:

IBTTA: Road Usage Charging (RUC) Committee Chair

Lost Revenue Task Force Workgroup Chair: Maximizing Guaranteed Payment Methods

Emerging Technologies Committee: Third-Party, and Customer Management Chair

Diversity, Equity, & Inclusion Task Force

Chief Meeting Organizer: IBTTA’s 90th Annual Meeting and Exhibition

Appointed to the Women in Tolling Council 2019, Chair of Communications & Social Media

Road Usage Charging Payments & Accounts, RUC America Speaker

Mileage Based User Fee Alliance, Speaker

Austin Woman's Magazine "Woman to Watch" September 2022